At Nimble we’ve always been a firm believer that privacy is key and we take many steps to ensure that we handle customers data responsibly and with the utmost care, not to mention our rigorous approach to security.
We support the move towards first-party data and no more third-party cookies. We also support an increased transparency when it comes to digital marketing and tracking. As it always should be.
We’ve implemented new attribution modelling, completely new strategy frameworks and ways of working for what’s already here and what’s to come (we can’t look into the future, though- yet).
Obviously we’ll always care for our clients that we help with increased growth digitally, however, we also balance this with the ever-increasing privacy-conscious customers.
Thus, our approach to audiences, targeting and digital marketing will always be a healthy balance, instead of relying on cookies and old technology we’ve since our inception had a first-party data approach with server-side implementations and other methodologies, staying ahead of the curve both in terms of privacy care and client satisfaction.