Are you ready to mitigate the upcoming changes to Facebook Ads data collection due to Apple’s IDFA? By implementing Facebook Conversion API it’s possible to increase the so-called match rate (attribution) to Facebook by over 90%
Improving attribution will help out in the already challenging landscape of less accurate cookies and pixel tracking. And will make it much more seamless when moving into a complete cookieless world.
Oh, and your revenue will continue to be steady, since we get as close as possible within the new rulesets when we build audiences, utilize creative automation and optimize campaigns; essentially we get a more clear picture of Facebook Ads campaign performance.